“3,000 real estate transactions with a volume of over 500 million euros annually at around 150 international locations – centrally managed and coordinated by the franchisor.” With this goal, Kevin Heldt – Managing Director of Propstack – described the joint development of FALC Immobilien’s new digital strategy in spring 2023, in direct collaboration with the innovative real estate CRM. Today, all FALC real estate professionals and the company headquarters work successfully on the basis of Propstack CRM with standardized templates, workflows, and inheritable information. The entire workforce up to the managing director in total: 330 licenses.
“Especially when it comes to digitalization, we want to be pioneers so that the real estate agent can focus on the core task – namely, supporting people.” Automated processes and diverse support through artificial intelligence in a central master CRM with the right functions for a working franchise operation are the future innovation drivers at FALC for Stefan Nölker. The focus of the new digital strategy is nothing less than the agent’s most valuable asset: “Time spent with clients. Propstack can support us massively in this. We have so many opportunities to make our work processes much, much shorter.”
Andreas Laarmann adds: “With Propstack, FALC is focusing on exactly the strategic partner whose franchise CRM system is perfectly aligned with our requirements. Exactly the right decision for the further development of our company.”
The new centerpiece in FALC’s digital franchise system is a centralized master and broker CRM, developed specifically for franchise models – with, for example, standardized contracts, logos, and text modules for emails according to corporate identity. Andreas Laarmann emphasizes: “Comprehensive hierarchies, individual permissions, international structures – our franchise model naturally requires special demands on the CRM system.” Accordingly, FALC brokers work with Propstack in predefined fields according to a clear role and rights distribution. Content, documents, workflows, billing processes – all company guidelines are centrally managed and adjusted as needed. The inheritance of standardized base information, system specifications, and tools works fully automatically for the entire organization. Likewise, synchronization between folders and email inbox runs across the company in real time – always legally compliant and infinitely scalable. The effect is measurable: “Processes that previously took half an hour, three-quarters of an hour, now happen in just a few minutes. So we have many more opportunities to take care of customers directly,” Andreas Laarmann concludes.
After only 8 months of intensive collaboration, the comprehensive system migration of around 3 terabytes of data to Propstack was complete. The volume of delivered hard drives corresponds, in comparison, to the number of floppy disks that would line up along the distance from Frankfurt am Main to Mannheim. A huge amount of real estate data had to be handled: “Throughout the entire time, we developed together and of course tested, readjusted. It was always a conversation between equals – always collaborative. That was a great experience – especially the handling of our feedback in the partnership.” The collaboration with FALC Immobilien continues on international ground. Currently, Propstack’s development team is intensively expanding the multilingual application. “It’s being programmed so that we can practically switch to the English version with one click. An enormous advantage, especially for international expansion.” Following a dedicated Propstack for RE/MAX Hungary, the innovative brokerage software from Berlin will soon be available in additional languages. The next destinations on the journey include the expansion of the FALC real estate franchise to Cyprus, Mallorca, and Dubai. Always on board: Propstack.
Flashback: FALC Immobilien at the Start of 2024
Further information on Propstack’s franchise solution can be found here: