AI-powered tools in property marketing are already a reality today:
FALC Immobilien relies on PropstackAI.
FALC Immobilien and Propstack have expanded their strategic partnership and jointly rolled out a revolution in real estate CRM. The real estate company is utilizing 100% of PropstackAI’s AI-powered features. All locations will receive the new technology shortly and benefit from innovative tools for property marketing. In doing so, the headquarters is making a sustainable investment in the performance of FALC’s real estate professionals – as well as in the company-wide service level.
Images & Reels with AI directly from the real estate software
With PropstackAI, real estate companies have a fully integrated AI tool at their disposal for the first time. The intelligent real estate software features functions for automated image editing of property photos, and additionally, empty rooms can be visualized or decluttered through digital home staging. The highlight: high-quality video reels are created from property photos at the touch of a button – including music, a choice of male or female voiceovers, and optimized export formats for different platforms. The results are characterized by high visual quality and even allow for realistic animations of people.
Thanks to native integration in Propstack, creation takes just a few seconds – without any additional editing program or external tool. For real estate professionals, this means: more efficient processes, consistent presentation, and a new level of digital property marketing. FALC Immobilien actively supported the further development of the AI tools during the beta phase. The experience gained flowed directly into product development.
“PropstackAI is a real productivity booster for us, as we work with a high frequency and a large number of properties in sales within our system,” explains Andreas Laarmann, owner of FALC Immobilien. The integration of AI functions took place step-by-step into existing workflows. The effort previously required for image creation, on-site photography, drone flights, video editing, graphic design, etc., is already massively reduced today. The intelligent real estate software processes the company’s real estate big data with little effort and high accuracy. Managing Director Stefan Nölker adds: “Thanks to PropstackAI, our sales processes are significantly leaner and faster. This leaves our agents more time for what really matters: providing personal and professional support to buyers and sellers.”
Continuation of the development partnership
Both companies plan to continue the partnership and optimize the AI functions according to practical requirements. Following the successful market launch, PropstackAI has been available to every real estate professional since June 2025. Kevin Heldt – Co-Founder & Managing Director of Propstack – emphasizes the importance of the collaboration: “PropstackAI is our answer to the central challenge of the real estate industry: more visibility with less time. Anyone who wants to market successfully today needs not only good properties – but also content that gets seen.”